Narrative Benchmarking
AI-powered narrative scoringand benchmarking
We have developed AI-powered narrative benchmarking, with hundreds of narratives analyzed. It measures your narrative, compares it against your competitors', and shows you — quantitatively — where the gap lives.
Why We Built It
Narrative work has been all judgment, no measurement. Until now.
For decades, the answer to "is this the right story?" has been some version of "it feels right." Workshops, focus groups, gut calls from senior stakeholders. Uncertain to build, painful to land, and a relief when it's done. Until it fails in the wild.
Our scoring system replaces gut feel with evidence. It evaluates a narrative across the dimensions that predict whether a story will land — clarity, differentiation, point of view, reasons to buy, reasons to believe, emotional pull, structural integrity — and benchmarks it against a corpus of competitors and best-in-class B2B narratives.
You walk away knowing exactly where you're strong, where you're weak, and how to close the gap.
Unique AI-Powered Insights
Quantitative clarity on narrative quality
We use AI tools built on our data and your documents to validate your narrative – before it hits the market.
AI Narrative Scoring
We score your narrative across key dimensions: strategic clarity, differentiation, empathy, emotional resonance, reasons to buy, reasons to believe, story structure, and more.
Competitive Benchmarking
We compare your narrative against your direct competitors and against world-class narrative standards, so you can see exactly where you stand in your market.
AI Buyer Personas
Built from your ICP, buyer maps, and real LinkedIn profiles, our AI personas show how specific buyer types respond to your narrative vs. competitors – identifying where your story lands and where it falls flat.
Benchmarking Report
We produce a comprehensive report showing your competitive narrative position, scoring breakdowns, persona responses, and specific recommendations for improvement.